We engage the audience with a blend of advertising, venue information & entertainment such as news and sport. Campaign messages are always fresh and kept up to date.
We can help design and execute bespoke campaign research activity on behalf of clients. We are keen to work closely with clients to research and analyse the effect of on-screen programming. The viewer will see a combination of messages from the venue, a variety of marketing campaigns and professional products and services advertised from local businesses.
In order to provide clients with a professional and independent review we have teamed up with one of the UK’s leading special sports research consultancies SPORTS MARKETING SURVEYS INC (SMS).
SMS is the leading sports research agency in the market specialising in understanding the sports participant; who they are, what they want and how they engage with their sport and brands associated with it.
As Digital Media Platforms’ preferred research partner, SMS are able to independently assess the awareness, reach and effectiveness of campaigns run to ensure clients are maximising their return on investment. Through face-to-face research at venues, SMS’s team of researchers will survey a representative sample of member and visitor golfers to assess spontaneous and prompted recall of adverts/images and the impact this has on their propensity to find out more / use / purchase the company or product in question.